Run In Anything

A self-initiated visual exploration of rawness, energy, and resilience. The landscape of craters, cliffs, and volcanic lava fields served as a natural challenge, putting the runners up against the unforgiving nature of the environments. Working across photography and live action, we wanted to capture the unfiltered reality of pushing limits, aimed directly at dedicated runners going the distance no matter what the terrain throws at them.

Art Director/Photographer: Ólafur Magnússon
Production Coordinator: Rosemarie Eggertz
Stylist: Anna María
DOP: Konráð K. Þormar
1st AC:  Adam Ríkharðs
Talent: Elías Uche & Jón Jökull
Talent Agency: Ey Agency